Launched from a Y Combinator in 2017, Guilded have since raised USD $10.2m (£7.4m) in funding. The service supported several games, with specific functionalities for a select few (including Roblox), and recently launched an API to make it easier for players to build gameplay-enhancing bots. Like top competitor Discord, Guilded’s platform allows users to communicate via text and voice messaging, and to build sub-communities and host tournaments. The team will continue to operate as an individual entity under the terms of the agreement, with Guilded CEO Eli Brown stating that current stakeholders can continue to use the platform as normal. Online game platform and game creation system Roblox have acquired Guilded, the company behind the eponymous competitive gamer chat platform, for an undisclosed sum. The watchdog also allege that Giphy were forced to drop plans for their own ads business (which could have gone on to compete with Facebook) as a result of the acquisition, something which the social media heavyweight have previously denied.Ĭommenting on the matter, a Facebook spokesperson told The Verge “We disagree with the CMA’s preliminary findings, which we do not believe to be supported by the evidence,” and that the company “will continue to work with the CMA to address the misconception that the deal harms competition.” The authority go on the argue that Facebook’s ownership of Giphy would leave other platforms with few alternatives, and warn that an unfettered takeover would give Facebook the power to set the terms for their competitors to access Giphy’s catalogue (or to prohibit access entirely). The CMA assert that the popularity of GIFs means that “any reduction in the choice or quality of these GIFs could significantly affect how people use these sites, and whether or not they switch to a different platform, such as Facebook”. In a preliminary findings report published last Thursday (12 th August) the UK regulator concluded that the deal could “negatively impact competition between social media platforms” if successful. The Competition and Markets Authority (CMA) have said that Facebook should abandon their USD $400m (£290.9m) acquisition of GIF search engine Giphy. In today's ExchangeWire news digest: the CMA have voiced opposition to Facebook's planned takeover of Giphy Roblox have acquired the team behind gaming chat platform Guilded and US gaming revenue hit $4.6bn in July.
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